Immense efforts go into identifying effective phyto-active principles required for therapeutic and prophylactic measures for various ailments, which are presently only manageable. Identified phyto-actives are subjected to thorough pharmacology & toxicology studies. Further, dose titration is made to arrive at therapeutic concentration for the phyto-actives to provide effective solutions. These are then subjected to further efficacy & safety studies in various reputed institutions. Finally, these products are made into formulations and are taken-up for clinical trials.